AD MAD – FUNNY & INFORMATIVE ADVERTISEMENT CHALLENGE
All Degree Students
KP’s 21st Century College
8-11-2025
Introduction
AD MAD is a fun and creative activity designed to help students learn the art of advertising through imagination, humour, and teamwork. In today’s world, advertisements play an important role in influencing people’s choices and decisions. This activity gives students an opportunity to understand how ideas can be presented in an interesting and persuasive way.
Through short skits, posters, and presentations, students express their creativity, improve communication skills, and build confidence while learning in an enjoyable and practical manner.
Organised & Conducted by
K.Niharika
Designation : Faculty cum Mentor
Department : Polity
Qualification : Post-Graduation
Specialization : Political Science
Teaching Experience : 1 Year
Battini Anudeep Reddy
Designation : Faculty
Department : History
Qualification : Post-Graduation
Specialization : M.A. History
Teaching Experience : 1-2 Years
Organised & Conducted by
K.Niharika
Designation : Faculty cum Mentor
Department / Subject : Polity
Qualification : Post-Graduation
Specialization : Political Science
Battini Anudeep Reddy
Designation : Faculty
Department : History
Qualification : Post-Graduation
Specialization : M.A. History
Teaching Experience : 1-2 Years
Objective of the Activity
This activity aims to develop creativity, communication skills, and teamwork through the art of advertisement making.
Students will:
- Think creatively and originally
- Improve communication and presentation skills
- Understand how advertisements attract and persuade people
- Develop teamwork, coordination, and confidence
- Experience fun and practical learning
- Students will be divided into groups of 8–10 members
- Each group will prepare one advertisement
Group Formation
- Presentation Duration: 1 minute per group
(Short, energetic, and impactful)
Time Limit
- Students will be divided into groups of 8–10 members
- Each group will prepare one advertisement
How the Activity Will Be Conducted
Step 1: Choose the Product/Idea
- Real or imaginary product
- Examples: snack, toy, gadget, eco-product, social cause
- Encourage originality
Step 2: Identify the Purpose
- What action should the audience take?
- Buy?
- Learn?
- Support?
Step 3: Know the Target Audience
- Kids / Parents / Teachers / General public
- Tone should match the audience
Step 4: Add Humour
- Funny situations
- Exaggeration
- Creative characters or mascots
- Keep humour positive and respectful
Step 5: Include Information
- Mention 2–3 clear benefits or facts
- Balance fun with useful details
Step 6: Create a Catchy Slogan
- Short and memorable
- Rhyming or rhythmic
Examples: - “Snack Smart, Laugh Loud!”
- “Think Fast, Learn Smart!”
Step 7: Design the Advertisement
- Poster presentation
- Role play/skit
- Dialogue or jingle
- Mini video (if available)
Step 8: Rehearse & Present
- Practice voice and expressions
- Maintain teamwork and timing
Step 9: Review & Reflect
After performance, discuss:
- Was it clear?
- Was it funny?
- Was it informative?
Bonus Ideas
- Props and costumes
- Music or jingle
- Creative slogans
- Unique characters
Key Learnings
- Students will:
- Use creativity with humour
- Learn persuasive communication
- Build teamwork skills
- Gain public speaking confidence
- Understand real-life marketing concepts
Judgement Criteria for “AD MAD”
Faculty members may evaluate based on:
Criteria | Marks Focus |
Creativity & Originality | New ideas, uniqueness |
Humour & Entertainment | Fun factor, engagement |
Informative Content | Clear facts/benefits |
Communication Skills | Voice, clarity, expressions |
Teamwork & Coordination | Equal participation |
Presentation & Confidence | Stage presence, timing |
Overall Impact | Memorability |
Conclusion
AD MAD is a lively and interactive activity that blends learning with fun. It helps students express ideas creatively while building confidence, teamwork, and communication skills. The event promotes practical learning and encourages students to think beyond textbooks.
Glimpses of Paper & Pen Tale Activity
