AD MAD is a fun and creative activity designed to help students learn the art of advertising through imagination, humour, and teamwork. In today’s world, advertisements play an important role in influencing people’s choices and decisions. This activity gives students an opportunity to understand how ideas can be presented in an interesting and persuasive way.
Through short skits, posters, and presentations, students express their creativity, improve communication skills, and build confidence while learning in an enjoyable and practical manner.
Organised & Conducted by
K.Niharika
Designation : Faculty cum Mentor Department : Polity Qualification : Post-Graduation Specialization : Political Science Teaching Experience : 1 Year
Battini Anudeep Reddy
Designation : Faculty Department : History Qualification : Post-Graduation Specialization : M.A. History Teaching Experience : 1-2 Years
Organised & Conducted by
K.Niharika
Designation : Faculty cum Mentor Department / Subject : Polity Qualification : Post-Graduation Specialization : Political Science
Battini Anudeep Reddy
Designation : Faculty Department : History Qualification : Post-Graduation Specialization : M.A. History Teaching Experience : 1-2 Years
Objective of the Activity
This activity aims to develop creativity, communication skills, and teamwork through the art of advertisement making.
Students will:
Think creatively and originally
Improve communication and presentation skills
Understand how advertisements attract and persuade people
Develop teamwork, coordination, and confidence
Experience fun and practical learning
Students will be divided into groups of 8–10 members
Each group will prepare one advertisement
Group Formation
Presentation Duration: 1 minute per group (Short, energetic, and impactful)
Time Limit
Students will be divided into groups of 8–10 members
Each group will prepare one advertisement
How the Activity Will Be Conducted
Step 1: Choose the Product/Idea
Real or imaginary product
Examples: snack, toy, gadget, eco-product, social cause
Encourage originality
Step 2: Identify the Purpose
What action should the audience take?
Buy?
Learn?
Support?
Step 3: Know the Target Audience
Kids / Parents / Teachers / General public
Tone should match the audience
Step 4: Add Humour
Funny situations
Exaggeration
Creative characters or mascots
Keep humour positive and respectful
Step 5: Include Information
Mention 2–3 clear benefits or facts
Balance fun with useful details
Step 6: Create a Catchy Slogan
Short and memorable
Rhyming or rhythmic Examples:
“Snack Smart, Laugh Loud!”
“Think Fast, Learn Smart!”
Step 7: Design the Advertisement
Options:
Poster presentation
Role play/skit
Dialogue or jingle
Mini video (if available)
Step 8: Rehearse & Present
Practice voice and expressions
Maintain teamwork and timing
Step 9: Review & Reflect
After performance, discuss:
Was it clear?
Was it funny?
Was it informative?
Bonus Ideas
Props and costumes
Music or jingle
Creative slogans
Unique characters
Key Learnings
Students will:
Use creativity with humour
Learn persuasive communication
Build teamwork skills
Gain public speaking confidence
Understand real-life marketing concepts
Judgement Criteria for “AD MAD”
Faculty members may evaluate based on:
Criteria
Marks Focus
Creativity & Originality
New ideas, uniqueness
Humour & Entertainment
Fun factor, engagement
Informative Content
Clear facts/benefits
Communication Skills
Voice, clarity, expressions
Teamwork & Coordination
Equal participation
Presentation & Confidence
Stage presence, timing
Overall Impact
Memorability
Conclusion
AD MAD is a lively and interactive activity that blends learning with fun. It helps students express ideas creatively while building confidence, teamwork, and communication skills. The event promotes practical learning and encourages students to think beyond textbooks.
